GoBloomsight
The ultimate website analytics and marketing companion: tracking, email campaigns, and short links in one dashboard.
| Type | SaaS product |
|---|---|
| Year | 2024–25 |
| Where | Bloomscorp |
| Role | Dashboard and tracking library |
| Stack | React, TypeScript, JavaScript, Tailwind |
| Outcome | Within 80% of Google Analytics accuracy on the tracked metrics. |
Overview
Bloomsight is a comprehensive web analytics and marketing platform designed to provide businesses with real-time insights into user behavior and campaign performance. It offers a suite of tools that enable detailed tracking, reporting, and integration capabilities to optimize digital strategies.
My contribution
- Developed the client-side dashboard using React and Tailwind CSS.
- Built reusable UI components and ensured a responsive layout.
- Implemented real-time data rendering and visualizations.
- Created the core JavaScript tracking library, bloomsight.js.
- bloomsight.js handles event tracking, payload structuring, and backend communication.
- Ensured cross-browser compatibility and performance optimization in the tracking script.
Key features
- Real-time website analytics and user behavior tracking.
- Custom event tracking (clicks, form submissions, and more).
- Email campaign creation, management, and tracking.
- URL shortening with click tracking.
- Customizable reports and visualizations.
- Centralized marketing dashboard.
